As a sponsor for the 2014 St. Paul Saints, Metropolitan State promoted its diverse colleges and programs during the Saints final season at Midway Stadium. Over the course of six Tuesday games, Metropolitan State gave out university literature, promotional items and greeted baseball fans of all ages, while promoting our programs and scholarships.
Through the sponsorship, the university received a special four-seat VIP section for every game, an 8′ x 24′ billboard for the homerun fence and a 4′ x 8′ billboard in the VIP section, just below the press box.
University marketing and communications worked with Saints staff; designing graphics displays for the outfield fence and press box, coordinating tabling for each Tuesday game; developing promotional activities and contests for the games.
Game-day activities included sponsorship and promotional announcements read during the game, giveaways and contests, throwing out the honorary first pitch, VIP announcements, and a “Tweet Your Seat” campaign on Twitter, offering Saints fans the opportunity to receive an “Extraordinary Upgrade” by upgrading to VIP seating during the game.
Marketing and communications also collaborated with Metropolitan State’s student veteran organization Metro State Veterans Network and the Beyond the Yellow Ribbon program to honor a total of 18 veterans as the St. Paul Saints’ “Hero of the Game.” This included World War II W.A.S.P. pilot and 100-year-old veteran, Mrs. Elizabeth “Betty Wall” Strohfus; VFW member, Memorial Rifle Squad commander and Metropolitan State graduate student, Terri Winter; and other students and alumni who have served in the armed forces, past and present.
In 2015, the Saints are moving to downtown Saint Paul’s CHS Field after playing at legendary Midway Stadium for 20 years. CHS Field is being constructed directly below Dayton’s Bluff and Metropolitan State’s Saint Paul Campus, in downtown Saint Paul.
Visit the St. Paul the Saints’ website for more information about the ball club, the game-day experience, activities for kids, season ticket info and much more.